WorkCampaign Design

GIVE IT ROOOOM

Making space for safer driving.

Billboard mockup of the Give It Room campaign, showing two cars separated by a gap and the headline “Give It Rooooom”.
Services
Research and concept development
Art direction
Campaign design
Motion design
Website design and development
Client
Re:act / Chisholm Institute
Year
2026
Credits
Design and creative direction Aref Naseri
Program Re:act
Education partner Chisholm Institute
Industry partners Transurban, NRSPP and TAC
Media partner oOh!media

Info

Give It Room is a road safety campaign encouraging drivers aged 17–25 to leave a safe following distance. Developed through Chisholm Institute, it was selected for the Re:act 2026 program and rolled out across outdoor and retail advertising.

Research with 20 young people revealed a gap between awareness and behaviour. Participants recognised the risks of tailgating, but impatience, rushing and pressure could still influence their decisions. The challenge was to encourage safer driving without relying on fear or showing negative behaviour.

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Research recap_01
Research recap_02
Chosen Concept
Original Concepts
Feedback
Refinement

The campaign turns the space between two cars into the message. An aerial view makes the gap clear, while the extended word “room” gives it a memorable visual presence. Yellow connects the following car, brackets and headline, presenting space as something useful and positive. I developed the project from research and concept development through feedback, testing and final production. The campaign included static artwork, animation and a responsive website bringing together the research and supporting resources.

Mockups
website mockup

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